The 8 biggest mistakes I made while scaling my DTC ecom Brands | Ep. 56
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I unpacked the top mistakes e-commerce brands make when scaling to 8 figures and beyond. We all know scaling is exciting, but it's crucial to avoid common pitfalls.
One big one is neglecting diversification. Don't rely solely on your website or one ad platform. Spread your wings across social media ads, influencer marketing, SEO, and email marketing to mitigate risk and boost sales.
Data is your best friend. Understanding your target audience through website analytics, surveys, and social media engagement is key. This goldmine of information can inform product development, marketing strategies, and how you pamper your customers. Speaking of pampering, a stellar customer experience is essential. Think user-friendly website, smooth checkout, fast shipping, and top-notch customer service. Remember, happy customers are loyal customers!
Scaling also means building a strong team. Don't skimp on hiring qualified people in marketing, operations, customer service, and data analysis. The right team fuels growth.
These are just a few key points. In the video, we dive deeper into fulfillment complexity, cash flow, legal compliance, brand building, automation, and more. We'll also explore how to embrace experimentation, adapt to mobile, prioritize sustainability, cultivate a community, and avoid the dangers of complacency. So, buckle up and get ready to take your e-commerce brand to the next level!
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